Students in the Marketing concentration develop a strong understanding of consumer behavior, analytical and research skills, cutting edge digital marketing techniques, and promotion/presentation/selling skills, as well as learning how to succeed as part of a diverse team.
The Marketing faculty at College of Coastal Georgia has decades of experience in the field, which they bring to the classroom daily. The unique insights and perspectives they bring to students were learned from some of the best marketing and corporate communications organizations in the country.
The contemporary skillset described above is in demand by organizations of all kinds, and offers Coastal Georgia students the preparation they need to excel in today’s marketplace.
Students with a concentration in Marketing are equipped to pursue exciting careers in a variety of fields, including:
Scott Williamson is Professor of Practice, Marketing and Communications at the College of Coastal Georgia.
Williamson retired from Coca-Cola North America in 2017 as Vice President, Public Affairs and Communications, and brings a wealth of “real world” experience to the classroom. During his 25-year career, he directed communications initiatives for the Company’s brands, sports and entertainment properties, and multimillion dollar investments and acquisitions.
Originally from Brunswick, Ga., Scott is a graduate of Gordon College in Wenham, Mass., where he earned a Bachelor of Arts in Political Studies, and of the University of Georgia’s Grady College of Journalism and Mass Communications, where he earned a Master of Mass Communications degree.
Antonia has joined King & Prince Seafood as a marketing intern. She will be assisting the marketing team with managing the fish tank, social media, and other special projects. Antonia is expected to graduate from Coastal next May with a degree in Business Administration and a concentration in Marketing.
This is a photo of Marketing Research student, Matthew Damagnez. He is currently interning at King & Prince Seafood.
