Archives: Reg Murphy Pubs

House Bill 756 raises questions about “acceptable” risk

In the formulation and implementation of policy, words matter. This is particularly true of environmental policy. How the government regulates environmental issues depends largely on how the components of the policy have been classified. Presently, this is playing out in the Georgia Legislature where House Bill 756 is being considered.

Introduced in mid-January, HB 756 attempts to reclassify coal ash – the solid byproduct of burning coal for electricity. Though coal ash contains heavy metals such as arsenic, cadmium, chromium, lead, and mercury, it is not classified as hazardous waste by the EPA. There is no regulation requiring coal ash ponds to be lined in order to prevent contact with groundwater.

Compare this with regulations surrounding household trash. Trash from our homes must be disposed of in municipal solid waste landfills that are required to have not only liners, but also collection systems to avoid slurry contamination into water systems. Our household trash is more stringently handled, from an environmental protection perspective, than the heavy metals in coal ash.

Georgia is a top coal-ash generating state with 11 coal plants producing more than 6 million tons of ash annually. HB 756 came about in response to Georgia Power’s current coal ash pond closure wave. Twenty-nine ponds are in the process of closing in response to a 2015 Federal rule requiring ash ponds and landfills to be excavated or closed in place. Rather than excavating all of the unlined ponds and transferring them to lined ponds, present plans are in place to excavate 19 and close 10 in place. By putting coal ash in the same category as household garbage, the bill ensures that liners and collection systems will be required.

The coal ash case is an excellent demonstration of a core environmental and public health policy challenge: risk analysis. While it seems odd, at best, that we would control the storage and disposal of household trash more stringently that the heavy metals found in coal ash, a few innate characteristics of risk assessment make environmental policy development difficult.

Acceptable levels of pollution (and the associated risks to human health) are a cornerstone of the environmental policy-making process. In the policy arena, tradeoffs between different interests are constantly being weighed and debated, and human health happens to be one of those interests. Even carcinogenic exposure is not banned though no safe threshold of exposure can be determined. Thus, we tend to rely upon risk analysis to determine acceptability. Unfortunately, the result is that we focus our attention on “acceptable” levels of risk rather than alternatives to that risk.

Now, in the case of the existing coal ash ponds, it’s too late to find an alternative. The byproduct exists in ponds already and must be disposed of, heavy metals and all. However, it certainly raises the question as to whether the byproduct of burning coal, also called an externality of the process, is worth it. Is the increased cost to human and environmental health worth the benefit of the relatively cheap energy? I think your response to that question largely depends on how coal impacts you, whether directly or indirectly. If you are living next to Plant Scherer in Juliette, just north of Macon, that “acceptable” level of risk may be decidedly unacceptable.

Dr. Heather Farley is a professor of Public Management in the School of Business and Public Management at College of Coastal Georgia. She is an associate of the College’s Reg Murphy Center for Economic and Policy Studies. 

Voter Turnout in 2020

We’ve made it, folks: 2020. And for this political science nerd, that means election season.

It’s going to be quite an election year which, for many, is an unbearable thought as images of mudslinging, endless campaign ads, and overwhelming robocalls fill their heads. As an academic, however, it means plenty of data to analyze.

Specifically, this week I want to look at national voter turnout from a comparative perspective as a sort of next step in a series of articles you’ve seen here. I’ve written before about the 2020 census and its importance vis a vis policy. Last week, my respected colleague wrote in this column about the perception that apathy and cynicism are endangering American Democracy. His conclusion was that our democracy can handle the levels of apathy, cynicism, and political polarization we are seeing today. We’ve fared worse, and come out on the other side.

This sparked my interest, however, in examining the measures of apathy among voters. How can we tell that apathy exists and to what degree? This is an important question if we want to understand where our democratic system stands.

The Pew Research Center conducted a survey to understand voter turnout in the U.S. during the 2018 midterm elections. Midterms occur two years into a Presidential term and determine Congressional seats. During the 2018 midterms, we saw higher voter turnout than we had in the last 20 years with 55% of eligible voters participating in the election. This can be considered a surge with voting going from 36.4% in the 2014 midterms to 55% in the 2018 midterms.

Now, to put it in perspective, in a Presidential election year we have had historical averages hovering around 60% of our voter population showing up to cast a vote. In midterms, like the one described above, the number drops to about 40%. In a local election that is not tied to a bigger national election, this number will on average be around 20%. This jump in participation, therefore, is pretty significant and certainly does not indicate apathy among voters but rather indicates a surge in interest. The districts where there were highly contested races drove this jump in numbers.

Comparing these numbers internationally tells a somewhat different story of participation. Compared to other developed countries, even this surge in numbers ranks us on the low end of things. Countries like Spain (61%), Canada (62.1%), the UK (63.2%), New Zealand (75.7%), and Sweden (82.6%) far outpace us when it comes to voters showing up to the polls.

What does this indicate about the 2020 election, voter apathy, and turnout? What will matter is how contentious races impact turnout. As dissatisfaction rises, apathy decreases. And though we are lagging compared to other democratic systems in developed nations, it appears that apathy is not a problem when people are fired-up enough to participate.

So, whether you are fired-up to keep our incumbent President and members of Congress in office, or fired-up to make a change, I hope you will. Then we can all summarily put the apathy debate to rest.

Pew Research studies:

https://www.pewresearch.org/fact-tank/2014/07/24/voter-turnout-always-drops-off-for-midterm-elections-but-why/

https://www.pewresearch.org/fact-tank/2018/10/03/turnout-in-this-years-u-s-house-primaries-rose-sharply-especially-on-the-democratic-side/

Dr. Heather Farley is a professor of Public Management in the School of Business and Public Management at College of Coastal Georgia. She is an associate of the College’s Reg Murphy Center for Economic and Policy Studies. 

Georgia’s Civic Health is Lacking

This is Thanksgiving week. A time when we traditionally gather, catch up with one another, interact and connect; sometimes willingly and sometimes less so depending on your family dynamics. This time also represents the calm before the inevitable Presidential election storm that looms ahead in 2020. And so, it felt timely to look at where we stand as a state in terms of our civic health – “the degree to which citizens participate in their communities, from local and state governance to interactions with friends or family” (2019 Georgia Civic Health Index).

The Georgia Family Connection Partnership, the Georgia Municipal Association, and the National Conference on Citizenship released the second Georgia Civic Health Index following the first report produced in 2013. The report seeks to compare our state with the rest of nation on indicators of civic health – namely social connectedness, community involvement, and political action. Spoiler alert: we aren’t thriving as a civic body.

In general, our state lags in many areas of civic health compared to national averages. Compared to all 50 states and the District of Columbia, Georgia ranks 49th in both “group participation” and “contacted/visited a public official.” We are 50th in “frequently hear from or spend time with family or friends” and “frequently talk with or spend time with neighbors.”

I found this shocking. I grew up in Marietta Georgia and have lived in the Golden Isles for the last eight years. In the south, and in Georgia specifically, we pride ourselves on southern hospitality. We view ourselves as very socially engaged, polite, and connected. As it turns out, we are much more isolated from one another than we might expect.

As with any data, the story changes when we break down these numbers. For instance, when looking at frequency of contact with family and friends, just 77.3% of males reported spending time frequently with family and friends compared to 84.5% of females. When comparing rural and urban communities, 85.3% of rural Georgians were frequently connected versus 76.1% in urban areas. This may be because we tend to have less geographic mobility in rural areas, which often means we live in closer proximity to family and friends. This rural/urban divide is confirmed when looking at the county level where frequency is higher in rural areas.

The report also shows that Georgia declined in several areas as well compared to the 2013 data. Voting in local elections dropped from 29th to 40th; volunteering dropped from 34th to 44th; contacting a public official dropped from 34th to 49th; group membership or participation dropped from 28th to 49th; and donating to charitable or religious organizations dropped from 40th to 47th.

But why does it matter? How does civic health correlate with other indicators of societal strength? It turns out there are correlations between civic health and improved public health, stronger workforce development, employment, improved child-hood development and adolescent well-being, improved mental health, lower violent crime rates and delinquency, and reduced mortality. Wow. Now, to be clear, correlation is not causation. These variables are not caused by strong civic health. Rather, there are links between all of these factors. So, presumably one strengthens the other.

My hope for you this Thanksgiving is that you attempt to personally build on your own civic health. Spend this holiday connecting, sharing, and even civilly discussing politics (gasp). As a nation we have become so polarized that talk of government and politics is taboo, even dangerous. But maybe, no matter your family dynamic nor your political ideology, we can remind ourselves as we enter this season that we are all Americans, all Georgians, and ultimately, we all care about the health and well-being of our community and neighbors. Call me an idealist, but I think this could go a long way in bolstering what appears to be a pretty anemic civic health score.

2019 Georgia Civic Health Index:

https://www.ncoc.org/wp-content/uploads/2019/05/2019-Georgia-Civic-Health-Index.pdf

Dr. Heather Farley is a professor of Public Management in the School of Business and Public Management at College of Coastal Georgia. She is an associate of the College’s Reg Murphy Center for Economic and Policy Studies. 

Federal budget deficit grows and grows and grows

The U.S. Treasury has released its Final Monthly Statement for fiscal year 2019. The 40 page report details federal receipts and outlays for the fiscal year.

Snore, you say.

I get it. Still, the report offers several good civics lessons which make it worth a look.

The report tees up basic facts first. Page 4 informs that in FY 2019, the federal government raked in $3,462 billion in revenue and shelled out $4,447 billion in expenditures.

Which left a budget deficit of $984 billion, chump change shy of $1 trillion.

Two taxes hauled in 86 percent of federal revenue: the payroll tax, which funds social security and unemployment compensation, and the individual income tax.

In FY 2019, the income tax grabbed $1,718 billion, while the payroll tax nabbed $1,243 billion. Corporate income taxes yanked $230 billion.

What about tariff revenues from all those tariffs imposed by “Mr. Tariff,” the guy whose office is oval? $71 billion, up from $41 billion in FY 2018.

As for expenditures, social security soaked up $1,044 billion; national defense, $688 billion; Medicare, $651 billion; other health programs, $585 billion; and income security, $515 billion.

Rising fast and coming in sixth is net interest on the federal debt, $376 billion.

The rest of the Treasury report gives revenue and expenditure details, including figures from the previous fiscal year.

Some highlights: Federal revenue grew by 4 percent in FY 2019, while federal spending grew by 8 percent. The budget deficit grew by 26 percent.

Details of the Treasury report reveal an important fact. Of hundreds of federal programs, no single program is a budget buster. And the vast majority are tiny relative to the total.

Consider International Assistance Programs – a gob of programs that includes International Security Assistance, the Agency for International Development and the Peace Corps.

Spending on all International Assistance Programs tallied $23.6 billion in FY 2019, up $1.9 billion — almost 9 percent — from FY 2018.

$1.9 billion is four-hundredths of one percent of federal spending. $23.6 billion is one half of one percent of federal spending. Eliminating all International Assistance Programs, never mind freezing them, would barely make a dent in the federal budget deficit.

Which is true of the vast majority of federal programs.

But they all add up. It illustrates Everett Dirksen’s civics lesson about government spending: a few billion here, a few billion there, after a while we’re talking real money.

Now consider the larger civics lesson of the Treasury report.

Next year is a big election year. Democrat candidates are promising the moon and a mid-size planet in new federal spending but are less than forthcoming about how to pay for it.

Republicans cry dishonesty. But Republicans accusing Democrats of dishonesty about federal fiscal matters is like a ripe skunk accusing a dead fish of smelling bad.

Candidate Trump promised to eliminate the federal debt in eight years while cutting taxes, jacking up defense spending and leaving social security and Medicare alone.

To no surprise, under his short watch the budget deficit has increased by 48 percent, while the federal debt has increased by $2.75 trillion. Republicans who blew froth every day for eight years about Obama deficits are all “Who cares about deficits?” shrugs and smiles now.

In short, next year voters will have a choice between candidates of the Democrat party, a party of gross fiscal irresponsibility, and candidates of the Republican party, a party of gross fiscal irresponsibility.

Some choice.

  • Don Mathews
  • Reg Murphy

Disrupting the Environmental Policy Paradox

Last week, I attended the Green Scene of Coastal Georgia’s monthly Eco-Lecture featuring OCEARCH Founder and Expedition Leader, Chris Fischer. Beyond being an extraordinarily passionate and inspiring speaker, Fischer has a special gift of seeing the “big picture,” creating solutions around that picture, and communicating that picture in an accessible way to others. The picture he was laying out for his packed audience last Wednesday was that of the environmental policy paradox.

Coined by Zachary Smith in his book of the same title, the environmental policy paradox is the idea that “we often understand what the best short- and long-term solutions to environmental problems are, yet the task of implementing these solutions is either left undone or completed too late” (Smith 2018, xiv). In Fischer’s case, he saw that there was a disconnect between research and policy implementation exacerbated by unreasonably long timelines. Specifically, ocean abundance and health were declining and the solutions to addressing these myriad issues were taking far too long. Researchers were conducting individual expeditions to study marine life and coveting the data over long timeframes to remain competitive in the grant-writing process. They were falling prey to a system of “publish or perish” and not making the conversion from science to policy in an efficient way.

Fischer’s solution through OCEARCH was to create a business of research expeditions that include many researchers working on separate projects around a single species; typically, white sharks, but other large marine animals that significantly impact their ecosystem as well. By making previously unattainable data from large, top-of-the-food-chain species accessible, the OCEARCH team can work toward solving issues of ocean health and abundance. The process works like this: when the OCEARCH team detains an animal, they can quickly (in about 15 minutes) gather 12 or more samples from the animal, share much of these data in real time, and contribute data to 18 or so different research projects at once through both initial samples and tracking devices. In one 15-minute interaction, the team can gather information about a white shark’s reproductive condition, reproductive cycle, genetic status, diet, gestation period, inorganic and organic contaminant loads, fecundity, parasite species presence, abundance, and infection sites. This drastically reduces the time and data deficit that has long existed for large marine animals in the field of research and directly addresses the environmental policy paradox for ocean ecology. To date, OCEARCH has completed 34 expeditions, worked with 174 researchers, 90 institutions, and contributed to 22 published papers.

OCEARCH’s approach completely transforms the research and policy process by making data collection and distribution collaborative, inclusive and open-sourced. What is most exciting to me as an environmental policy scholar, however, is the applicability of such a model within other ecosystems. The model essentially connects researchers working within the same species category or ecosystem, creates a more efficient data collection process, and then shares the data not only within the scientific community, but publicly. It gets the policy-makers and public involved in the natural world around them in real time. I can see how this model could be applied much more widely and could have transformative impacts on ecosystem health and sustainability.

https://www.ocearch.org/about/

Dr. Heather Farley is a professor of Public Management in the School of Business and Public Management at College of Coastal Georgia. She is an associate of the College’s Reg Murphy Center for Economic and Policy Studies. 

Bridging the income gap between Brunswick, St. Simons Island

Last week for this column, my colleague Dr. Don Mathews wrote about how Glynn County compares to Georgia and the U.S. in terms of several key demographic and economic statistics. For the most part, we do not fare too poorly compared with the big picture. But, reading his piece last week brought to my mind one I had written a couple years ago.

One of the very first times I wrote for The Brunswick News, back in 2017, I wrote about the 4-mile divide separating two very different Glynn Counties. That divide, of course, is the F.J. Torras Causeway between the city of Brunswick and St. Simons Island.

When Dr. Mathews writes that the median household income of Glynn County ($47,546) is below those of Georgia ($52,977) and the U.S. ($63,179), it is important to remember that this stat incorporates households from both sides of the causeway.

The Census Bureau reports a median household income of $24,417 for Brunswick and of $78,782 for St. Simons.

In 2017, the average net worth of a household in zip code 31522 (St. Simons) was $1,744,845, while the average net worth of a household in zip code 31520 (Brunswick) was $156,363.

The Geographic Information System (GIS) company Esri created a wealth ranking of all U.S. zip codes with population greater than 200 or with more than 100 households, a total of 28,470 zip codes. According to their ranking, where No. 1 is the wealthiest zip code, St. Simons is 1,101 and Brunswick is 27,814.

Oh, and for those who are interested, Sea Island is, of course, in a league of its own with average net worth of $2,787,451 and a wealth ranking of 498.

The income and wealth inequality in Glynn County is not a surprise to anyone who has spent much time here. But, it is troubling to many. I have heard more than once from non-profits working to combat poverty associated issues in Brunswick who are unable to qualify for certain grants or government assistance because our county-level data are so skewed by island wealth that they mask the severity of needs in Brunswick.

Economists and others at College of Coastal Georgia believe much of the answer to bridging the gap between St. Simons and Brunswick lies not in those external sources of aid — though those things certainly could help — but in creating opportunities for Brunswick’s residents through local entrepreneurship and building social capital.

This is why we sponsor events like One Million Cups, which brings entrepreneurs together each month to connect and give and receive advice. And this is why we have begun to dream about a mentoring center in downtown Brunswick.

I bet if you asked most of those islanders with high net worth to tell you their stories, you would hear a lot about the people who helped and mentored them along the way. For many, the difference between poverty and wealth lies in the strength of their social network.

To bridge the income and wealth gap in our community, we need to continue to create environments in which we are bridging the social capital gap.

Invasive Species can be Costly

I recently came across an article in a Savannah newspaper about an exotic lizard that seems to be thriving in south Georgia. The black and white Tegu lizard (Salvator merianae) is native to South America, but apparently makes a great pet for some North Americans who enjoy the reptile’s high intelligence, calm disposition, and apparent interest in humans. This large lizard grows up to about 4 feet in length, lives to about 20 years, and has a hearty appetite for things like fruits, vegetables, eggs (of all sorts), pet food, and small animals. Unfortunately, these pet owners do not always properly care for these animals and some have been released into south Georgia’s Toombs and Tattnall counties – just a few counties over from our own.

Why the big headline in the Savannah paper? Tegus stand to wreak havoc in south Georgia (as they have in Florida) as an invasive species. The Tegu reproduces quickly, lives a relatively long life, and has a diet that could pose a threat to native wildlife like gopher tortoises and ground-nesting birds (recall the Tegus’ penchant for eggs). While I am not a wildlife biologist, I do have a background in biology and my expertise is in environmental policy. So, here is one thing I can extract from this story; stemming the population of an invasive species is not only important from an environmental perspective, but from an economic one as well.

Georgia has no shortage of economic stories associated with invasive species. Perhaps the most famous example throughout Georgia is kudzu brought over from Asia. Kudzu has earned the nickname “the vine that ate the south” and controlling this alarmingly fast-spreading invasive species has been a labor intensive and economically costly task since at least the early 20th century. The US Department of Agriculture estimates that it spreads at a rate of approximately 150,000 acres annually at a cost of $6 billion in herbicide controls each year. According to the Georgia Forestry Commission, other plant species like the Asian privet and Japanese climbing fern are causing similar challenges. Invasive species outcompete native species meaning there is less food up and down the food chain and the ecosystem can become compromised. In Georgia, our pine forests are a particularly important recreational and economic (industry) driver; when they are compromised, we see the effects on our biological and economic systems.

While the Department of Agriculture, the UGA Center for Invasive Species, the Georgia Forestry Commission, and the Department of Natural Resources are all working hard to monitor and control these species through action plans and management programs, they also rely on the public to help. In short, they need the public to educate themselves on species that are not native to Georgia and report areas where these species are spreading. While kudzu has a stronghold in the state that has led to a huge price tag, mitigating the spread of a species like the Tegu early on could help to avoid such costs entirely.

The mantra here is “if you see something, report it.” Here are some resources that can help:

From the Georgia Department of Natural Resources Wildlife Resources Division:

Report tegu sightings in the wild to DNR. This helps biologists document occurrences and determine the best response. Note the location, take a photo and report the sighting:

Toombs and Tattnall County residents are advised to keep pet food inside, cover outdoor openings and clear their yards of debris that can provide cover for tegus.

Be a responsible pet owner: Georgians should do their research before buying an exotic pet, and don’t let it loose.

University of Georgia Center for Invasive Species and Ecosystem Health: https://www.bugwood.org/

Georgia Invasive Species Task Force: https://www.gainvasives.org/tegus/

Dr. Heather Farley is a professor of Public Management in the School of Business and Public Management at College of Coastal Georgia. She is an associate of the College’s Reg Murphy Center for Economic and Policy Studies. 

The Amazon – A Tragedy of the Commons

The recent attention to the fires in the Amazon rainforest has given way to discussion, namely on social media, about the extent of the problem and what can be done about it.

Data from Brazil’s National Institute for Space Research show that fire incidents in the Amazon are indeed 80% higher from 2018 to 2019, but in fact the number is just 7% higher than the average over the last 10 years. That is not to say that these fires are not troubling, detrimental, and newsworthy. Rather, I am attempting to frame this issue as an ongoing one rather than a sudden crisis. Increasing fires in the Amazon have not resulted from sudden impacts of climate change nor a singular political policy, but rather from a more systemic set of economic and political conditions.

Brazil is considered a developing nation. Though it is the largest economy in South or Central America, and the 9th largest in the world, its low GDP per person, high inequality rates, low standards of living, and high infant mortality rates keep it from being considered developed. As such, economic growth is a central concern of both citizens and the government. In the last 50 years, much of this growth has been seen in the area of agribusiness. Through pro-development government policies – subsidies, government provided equipment, lax enforcement of laws – plenty of incentives have spurred production in the cattle, citrus, and soybean industries in Brazil.

In fact, Brazil is the world’s leading exporter of soybeans and the world’s top cattle and veal producer according to the USDA. 60% of the Amazon rainforest is within Brazil and this is where a great deal of deforestation and fire-setting in exchange for economic growth (i.e. agribusiness) is taking place. What is happening in the Amazon is a perfect example of the Tragedy of the Commons.

In 1968, philosopher Garrett Hardin wrote a piece called “The Tragedy of the Commons” which described a game theory problem. When a natural resource is shared by many individuals, in this case the Amazon, and is unregulated, there is an incentive on the part of individuals to exploit that resource for their own benefit. The result, in Hardin’s view, is a spoiled, exploited resource.

Essentially, this is what we are seeing in the Amazon. This common resource is being exploited for the economic benefit of farmers – who, by the way can’t be blamed for wanting to find an economically feasible means of subsistence – at the expense of the resource. The government has laxed regulation around deforestation and has incentivized these farming practices and we are witnessing the results.

Hardin’s conclusion was that only top-down governmental solutions or free-market solutions could help alleviate this tragedy. Nobel prize winner, Elinor Ostrom, later demonstrated that a collapse of the commons is not a foregone conclusion if those sharing the resource work together to govern the commons. In other words, the tragedy is removed if a nested system involving the community, the government, and the market can be agreed upon.

It isn’t a neat and simple solution, but then the problem is complex and requires a complex solution. The farming community would need an alternative means of subsistence and economic viability, the government would have to follow through on regulations, and we as global consumers would have to remove the demand for the cattle products. It isn’t as easy as donating to Leonardo Dicaprio’s Earth Alliance, but it is what empirical evidence suggests might just work.

Dr. Heather Farley is a professor of Public Management in the School of Business and Public Management at College of Coastal Georgia. She is an associate of the College’s Reg Murphy Center for Economic and Policy Studies. 

Big Tobacco and Big Vaping – History Repeating Itself?

1 in 5 high school students are now vaping nicotine using e-cigarettes. According to the National Institute on Drug Abuse (NIDA), in just one year (2017 to 2018) the number of high schoolers who reported their use of e-cigarettes jumped by nearly 10 percentage points from 11% to 20.9%; this number equates to about 3 million young people according to the U.S. Centers for Disease Control and Prevention. As with the tobacco debate in the United States, such high numbers spark questions about the role of the government in public health.

Policymakers have taken note of the dramatic jump in vaping and have created stricter regulations around electronic nicotine delivery systems (ENDS) in the last several years. Most of this regulation is just beginning to roll out now. The FDA, for instance, now requires sale only to individuals over the age of 18 and includes ENDS in their definition of tobacco products under the 2009 Tobacco Control Act; this means ingredients will now be required on packaging, for instance.

In the new wave of e-cigarettes and regulation, it is worth exploring the history of the U.S.  tobacco debate and how it informs our present course.

Many readers will recall a time in the mid-20th century when cigarettes were not only popular, but advertised as healthy. Such claims were made in the name of marketing rather than data, of course, but they allowed cigarette use to take a serious hold in American culture. As normative scientific studies started to reveal the deleterious effects of tobacco use, the tobacco industry responded by claiming there was scientific uncertainty and lack of proof. After nearly a half a century of unprecedented corporate success, the industry fought hard to push back against the science that threatened to undo their achievements. CEO’s within the tobacco industry came together to fund more, not less, scientific inquiry into the safety of cigarettes. The trouble was that they only funded skeptics of the causal relationship between smoking and disease, which amplified a minority opinion that was not based in large-scale data.

At the same time, the industry poured huge amounts of money into Congress and created a strong lobby with significant influence in U.S. government. They continued to advertise using paid doctors, dentists, and celebrities as a central strategy for disrupting the science that threatened their industry. It should not be understated how brilliantly effective the tobacco industry was, and is, at creating a narrative that supports their products. They are, quite simply, masters of public relations.

By the mid-1960s, advocacy groups, the U.S. Surgeon General, and the court system jointly attacked the industry in such a way that regulation and litigation ultimately led to the erosion of Big Tobacco’s power. We now see the rise of a new nicotine delivery system, but not necessarily new strategies for product success.

Fast forward 50 years, and we find similar strategies creeping up once more. When teens are asked what they think is in e-cigarettes, 66% report that they believe it is just flavoring and 13.7% don’t know (NIDA). The reason? Manufacturers have not been required to disclose ingredient information or risks on packaging until recently, and e-cigarettes have been marketed to youth through appealing flavors and packaging meant to mimic kid-friendly food items such as Reddi-wip, Nilla Wafers and Warheads candy.

Other tactics that the e-cigarette industry have been using include offering scholarships, using social media marketing, sponsoring music events, and once again pouring money into political campaigns and lobbying efforts. Just this year, as Congress considers raising the tobacco and vaping product purchase age from 18 to 21, e-cigarette leader, Juul Labs, gave nearly $100,000 to members of Congress through the company’s political action committee.

As in so many public policy issues, it’s important to follow the money – the advertising money, the political action committee money, and the public relations dollars – to ensure that history does not repeat itself. While representatives of the e-cigarette industry claim to have the interests of youth at heart, their actions seem to suggest otherwise. It will ultimately fall to government to study, track, and protect the public’s health on this one.

Dr. Heather Farley is a professor of Public Management in the School of Business and Public Management at College of Coastal Georgia. She is an associate of the College’s Reg Murphy Center for Economic and Policy Studies. 

Link to the National Institute on Drug Abuse: https://www.drugabuse.gov/related-topics/trends-statistics/infographics/teens-e-cigarettes

2020 Census: Impacts, Challenges, and the Future of the Federal Count

On June 18th, a joint meeting of the Brunswick City and Glynn County Commissioners was held to hear from a representative of the U.S. Census Bureau about the upcoming 2020 census. The aim was to ensure that Glynn County has an accurate count next year so they can secure as much federal funding as possible for local uses.

Census Day is April 1, 2020 and households will be asked to respond either by mail, phone, or online. Just 5% of households will receive their invitation in person when a census taker drops it off, and less than 1% will be counted in person (in very remote areas of the U.S.).

The U.S. Constitution mandates a decennial census count in Article I, Section 2. For those who have never paid much attention to the U.S. Census, it may seem like a benign or perhaps even irritating civic duty, but the implications of census data are far reaching and long-lasting. A lot can happen in a community during the decade in which census data are in place each cycle. For instance, according to the U.S. Census Bureau between 2000 and 2010, self-identified Hispanics and Asians grew by 43% each; this represents 1% and 5% of the total U.S. population respectively. These numbers have implications for election politics, social assistance programs, and language accessibility among other issues. Taxation, representation in government, federal grant funding for local programs and services, redistricting, community and business planning, and public policy research are all heavily dependent on census data. In fact, the Georgia Municipal Association estimates that each Georgian that participated in the 2010 census effectively brought $1,639.10 into the state through funding mechanisms.

The 2020 census is facing some interesting challenges, however. First, in a pre-census study conducted by the Census Bureau, fewer than seven in ten households said they intend to participate in the 2020 census. Of those who said they were not likely to participate, the majority were younger, less educated respondents. With a college education rate of just 29% in Glynn County, this could be an issue. Glynn County did, however, beat the national average with an 82% response rate in 2010. Next, about 5% of our population reside in “hard-to-count” areas. This is common in more rural areas of the country, but also seems to impact minority populations like African Americans and Hispanics more so than Non-Hispanic white populations. Likewise, 20.5% of Glynn County’s households have no or low internet access. Given that the 2020 census is making a long overdue push for electronic submission of data, our County may need to strategically deploy census workers to help cover these gaps.

Finally, the pre-census survey indicated that there is 1) high mistrust in government, 2) low (33%) familiarity with the census purpose, and 3) significant concern (about 25%) about repercussions related to census responses. If U.S. households do not trust the process, we will not see a positive response rate. The Supreme Court just struck down the inclusion of a citizenship question proposed by the Trump administration on the 2020 census. It appears that the fight over such a question is not, however, quite done. Whether you agree with such a question or not, it seems probable that such a requirement would impact response rates, particularly in areas of the state with Hispanic populations and will, undoubtedly, have far-reaching impacts for our state.

The information that can guide our decision-making around the census process is out there. We know where our vulnerabilities exist and where we need to deploy special attention. It will be important to use these data strategically to ensure an accurate count in our county and ensure that we have full access to the more than $675 billion in federal aid that is distributed to state and local governments using census numbers every year.

Link to the 2020 Census Barriers, Attitudes, and Motivators Study Survey Report: https://www2.census.gov/programs-surveys/decennial/2020/program-management/final-analysis-reports/2020-report-cbams-study-survey.pdf

Dr. Heather Farley is a professor of Public Management in the School of Business and Public Management at College of Coastal Georgia. She is an associate of the College’s Reg Murphy Center for Economic and Policy Studies.